ItsPurple branding features an ombre-purple Steve Urkel character on sleek black packaging and a limited-edition series of merchandise - including a waffle maker - will also be available.Ĭlick here to sign up for product alerts on the ItsPurpl website. “I feel a little bit like Willy Wonka, the flavor came out so similar to grape candy.” “To smoke the end result from such a quality pod has been surreal,” continued White. Not only that, he wanted to find the most flavorful purple cultivars and had been collecting seeds with his friend Sean over the years just for this purpose.”Īccording to Forbes, Purple Urkle “will be sold as eighths and vape pens with 710 Labs’ proprietary live resin pods, as well as Noodle Doinks, a fat, hand-rolled joint that uses a fusilli noodle as the crutch.” He was on a journey to find the real Purple Urkel from back in the early 2000s. But over the years Jaleel and I became friends and organically our conversations developed into a project. “We tend to let the product speak for itself. “710 has never been a brand that pursued celebrity deals or endorsements as our agenda has always been quality above all else,” said Melshenker. Ironically, the collaboration between 710 Labs founder Brad Melshenker and White began through friendship after the two connected on a flight and bonded over their passion for cannabis. “It made no sense to me, that no company of significance had claimed this lane, so why not me?” “The thing that always stood out to me was there no clear brand leader for fire purple weed,” said White in an interview with Forbes. While the brand will get started on dispensary shelves in California, it hopes to someday grow to more marketplaces in the near future. In a partnership with 710 Labs, Forbes reports White’s new cannabis line, ItsPurpl features variants of the popular cannabis strain Purple Urkle set to launch on international stoner’s day, April 20. You can read the interview with White about his new product at Forbes.Steve Urkel is about to be pushing that Purple Urkle!Īctor Jaleel White who played the famous role of Steve Urkel in the hit sitcom “Family Matters,” has officially ventured off into the cannabis industry. You can stay updated and find out more about the brand at the official website for ItsPurpl. I think a lot of people are aware of the strain of Purple Urkle. It will be on dispensary shelves in California initially with plans to grow to more marketplaces in the future. JALEEL WHITE: Well, you know, I've actually been wanting to get into this space for a long time. White's ItsPurpl cannabis line will officially launch on April 20, 2021. More recently, he did voiceover work for DuckTales and Teen Titans Go and had a recurring role on the Netflix sitcom The Big Show Show. He also provided the voice of Sonic the Hedgehog in the video game character's original cartoon series in the 1990s. I feel a little bit like Willy Wonka, the. White is best known for playing Steve Urkel on Family Matters, a role he reprised in 2019 for the animated series Scooby-Doo and Guess Who?. White entered the marajuana game through a partnership with 710 Labs, and together they will produce variants of the popular Purple Urkle strain. I feel a little bit like Willy Wonka, the flavor came out so grape candy. "To smoke the end result from such a quality pod has been surreal. "The Live Resin Pods are still so underrated," White said. The series of Purple Urkle strains sold will also include vape pens and "Noodle Doinks," a term for a hand-rolled joint that uses a fusilli noodle as the crutch. A limited-edition series of merchandise that includes a waffle maker, will also be available. The ItsPurpl branding shows an ombre-purple Steve Urkel character on sleek black packaging. Not only that, he wanted to find the most flavorful purple cultivars and had been collecting seeds with his friend Sean over the years just for this purpose." He was on a journey to find the real Purple Urkel from back in the early 2000's. Strain overview: Purple Urkle is a sweet, fruity indica strain that can offer relief from pain, headaches, and insomnia. The actor Jaleel White, famous for his cultural. White hopes to see more Black and Latino people leading cannabis brands and businesses. "We tend to let the product speak for itself. Jaleel White Wants to Sell You ‘Purple Urkle’ Mr. "710 has never been a brand that pursued celebrity deals or endorsements as our agenda has always been quality above all else," 710 Labs founder Brad Melshenker says. "It made no sense to me, that no company of significance had claimed this lane, so why not me?" The thing that always stood out to me was there no clear brand leader for fire purple weed," White recently told Forbes. ![]() The 90s sitcom star added: "At first it was flattering but then it became frustrating seeing and hearing about Purple Urkle in the cannabis marketplace.
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